Recently, the Insurance Institute for Highway Safety (IIHS) announced the winners of its highest award in safety. And for the third consecutive year, every Mazda vehicle tested received the highest rating.

Outstanding Customer Experience is recognized by online reviewers.

The only thing better than a third party source calling your car the coolest new car, is to have that source do it more than once. Well, Kelley Blue Book has done just that with the Mazda3, putting the sedan at the top of its cool new car list for the past five years in a row.

Based on automotive perception data gleaned from more than 12,000 new-vehicle shoppers as part of the Kelley Blue Book Strategic Insights Brand Watch study, the auto research expert named Mazda the winner of two of its 2018 Brand Image Awards. The first, an accolade for "Best Performance Brand." The second, the prestige of "Best Car Styling Brand." In the former category, this was a first big win, but in the latter, Mazda kept up its tradition of excellence for the second consecutive year.

Of course, categories are one thing, but what's recognized in them is another. In each…

It is one thing for us at Jim Ellis Mazda Marietta to rave about our Mazda vehicles, but it is another for someone else to do it for us, especially when there are awards involved. This past week two Mazda vehicles received just that at the annual DNA Awards.

It is one thing for use a Jim Ellis Mazda Marietta to talk about how great our SUVs are, but it is another thing to have news media do it for us, and that is what the New York Daily News has done with the 2018 Mazda CX-5.

It’s one thing for a car manufacturer to strive towards improving the fuel economy of its fleet, and it’s another for a car manufacturer to be recognized for its improvements regarding fuel economy. For the fifth year in a row, Mazda has been recognized for its strides towards improving its vehicles’ fuel economy.

It’s one thing to have a few cars named the best of their class, it’s another for the entire brand to earn the title “Best Car Brand,” and it’s another thing for the brand to hold that title for three straight years. Mazda has done just that. It has been named “Best Car Brand” by U.S. News & World Report for the third straight year.

Turn heads & enjoy the ride with the 2017 @MazdaUSA MX-5 Miata, our Play Car of the Year! #CarsBestOf https://t.co/MDZ2C1Zmz2 pic.twitter.com/2FFbapeSPl

— Cars.com (@carsdotcom) January 11, 2017

Who said you had to stop playing when you became an adult? Certainly not Mazda, because we want you to have a little fun on the Marietta roads. And that's why we built the new Mazda MX-5 Miata, winner of the Cars.com 2017 Play Car of the Year title. Get behind the wheel of this classic roadster, and feel the wind in your hair. Or on…