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Mazda in the News

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Jim Ellis Mazda Marietta's automotive expertise is a product of our sustained interest in industry trends and characteristics. We are privileged to share the latest news, promotions and events with you and hope the information will enhance your shopping experience. As you know, there are many new cars from which to choose, and we believe an informed customer is the best customer.

2014 Mazda3 was named one of the "10 Coolest New Cars Under $18,000" By Kelley Blue Book's KBB.com
June 27, 2014

 

IRVINE, Calif. (June 27, 2014) - Today the redesigned 2014 Mazda3 was voted number one to Kelley Blue Book's KBB.com's 10 Coolest Cars Under $18,000.  Hand-selected by the editorial team, Mazda's dynamic compact car has been featured on the annual list every year of its existence - since 2003. 

The top 10 vehicles are chosen based on two criteria - fun-to-drive and fun-to-own - which are significant deciding factors of what the editor freely admit is a very subjective "cool factor."  Each vehicle is available for purchase at a price of $18,000 or less based on Kelley Blue Book's Fair Purchase Price reports.

Starting at $16,945 MSRP, Mazda3 is all new for the 2014 model year and features the full suite of SKYACTIV TECHNOLOGY, all-new "KODO: Soul of Motion" design facets and new Mazda features such as i-ELOOP (fuel economy) and i-ACTIVSENSE (safety).  This award-winning vehicle is one of the most fuel efficient vehicles in its class, available in 4- and 5-door configurations and offered with either a SKYACTIV-G 2.0-liter or 2.5-liter engine.  Both six-speed manual and automatic transmissions also are available.

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SKYACTIV-G Gasoline Engine Named To Ward's 10 Best Engines List
Dec 9, 2011
-The All-New Gasoline Engine Wins Mazda's 10th Engine Award From WardsAuto World-


IRVINE, Calif. (December 9, 2011) - SKYACTIV TECHNOLOGY, Mazda's all-new fuel-efficient and performance-oriented engineering technology, has been available in the North American market for less than two months but already the awards are piling up. Today, WardsAuto World named the SKYACTIV-G 2.0- liter gasoline engine a winner of its 2012 Ward's 10 Best Engines award. The SKYACTIV-G engine is part of the overall SKYACTIV TECHNOLOGY umbrella, which includes innovation new engines and transmissions as well as stronger and lighter body and chassis systems. These advanced technologies focus on increasing overall vehicle efficiency through lightweight materials and improved design while also increasing responsiveness.

"With SKYACTIV TECHNOLOGY, Mazda has again pushed the boundaries of convention in order to offer consumers world-class vehicle efficiency, best-in-class fuel economy and unprecedented driving dynamics in the form of Zoom-Zoom," said Jim O'Sullivan, president and CEO, Mazda North American Operations (MNAO). "Mazda is a passionate brand, focused on engineering, performance, design and improving on everything in between, and it is an honor to be recognized for these efforts."

The SKYACTIV-G 2.0-liter gasoline engine features the world's highest compression ratio for a mass-produced vehicle at 14:1, which is on par with the world's highest-performance race cars. Tuned for the North American market, the 2012 Mazda3
  features a SKYACTIV-G engine with a 12:1 compression ratio tuned to run on 87-octane regular unleaded gasoline. EPA-estimated fuel economy is rated at 28 city/40 highway/33 combined.

"There are a lot of fine new affordable four-cylinder engines available in the market today, but the SKYACTIV-G 2.0-liter engine in the Mazda3 compact car is the best of the lot," added Tom Murphy, executive editor, WardsAuto World. "On their score sheets, the WardsAuto editors described this sophisticated engine as 'smooth,' 'frisky' and 'fascination,' with an unusually high compression ratio. That's a sign of high thermal efficiency, and we confirmed that by getting more than 34 mpg during our overall test drive."

Other highlights of the SKYACTIV-G engine include a 4-2-1 exhaust system, cavity pistons, multi-hole injectors and other redesigned innovations, all contributing to overall reductions in weight and engine friction. A dual sequential valve timing (S-VT) intake assists in minimizing pumping losses. When compared to the company's MZR 2.0-liter gasoline engine, Mazda's engineering modifications led to a five percent increase in horsepower, 10 percent increase in high-end torque and a 21 percent increase in fuel economy in the Mazda3.

In its 18th year, the Ward's 10 Best Engines competition focuses on all-new or significantly improved engines. Thirty-five individual powertrain nominees were comprehensively tested over a two-month period by WardsAuto editors. The 2012 competitors included electric vehicles as well as all the winners from the previous awards year, and no vehicle's base price was more than $55,000.

This is the 10th  Ward's 10 Best Engines distinction awarded to Mazda. Mazda's last win was in 2008 with the MZR 2.3-liter Direct-Injection Spark Ignition (DISI) turbocharged engine, which is currently available on the high-performance MAZDASPEED3 compact five-door and CX-7 mid-size SUV.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.

SKYACTIV is a registered trademark of Mazda Motor Corporation.
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