Kelley Blue Book Honors the Mazda Brand with Two Awards

Based on automotive perception data gleaned from more than 12,000 new-vehicle shoppers as part of the Kelley Blue Book Strategic Insights Brand Watch study, the auto research expert named Mazda the winner of two of its 2018 Brand Image Awards. The first, an accolade for "Best Performance Brand." The second, the prestige of "Best Car Styling Brand." In the former category, this was a first big win, but in the latter, Mazda kept up its tradition of excellence for the second consecutive year.

Of course, categories are one thing, but what's recognized in them is another. In each award, KBB lauded the entire Mazda driving experience, from aesthetics to performance and everything in between. For one, for our automaker's KODO: Soul of Motion design, developed to create a deep connection between you, the driver, your passengers, and your Mazda vehicle. Secondly, for its SKYACTIV structure, built from frame to chassis and engine to transmission to produce a balance of drive and efficiency you won't find from other manufacturers.

Best of all, however, the Mazda experience isn't just limited to a single model or trim. You can discover it in the entire new Mazda lineup, from sports cars like MX-5 Miata to sedans and hatchbacks like Mazda3 and Mazda6, all the way to our trio of CX-3, CX-5, and CX-9 SUVs. Eager to see for yourself what the pros at KBB.com are talking about? Visit us here at Jim Ellis Mazda Marietta, 1715 Cobb Parkway in Marietta, GA, and we'll show you. Your own excursion's right around the corner!

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