Introducing SKYACTIV Technology!
With SKYACTIV Technology, Mazda has totally revamped and re-imagined the Engine and Transmission in the 2012 Mazda 3 to create ultimate efficiency and taking it a step further by proving that fuel economy, low emissions and outstanding driving performance can indeed coexist in unprecedented harmony. With this new advanced technology, Mazda seeks to dramatically improve the fundamental vehicle technologies that affect each Mazda and to eliminate all preconceived notions as to what is possible.
The 2012 Mazda 3 takes its design cues from the award-winning Nagare concept vehicle which gives it a very energetic appeal and lively persona. The 2012 Mazda 3 comes in two versatile body styles starting with the sleek and sporty 4-door available in I and s models and the quick and roomy 5-door available in I and s models. Body-colored bumpers, door handles and outside mirrors are standard on all models to add to the stylish exterior. Also standard is a sport-type grille, and an integrated antenna on the 4-door model and a roof-mounted antenna on the 5-door model. The s models get a few upgrades with an updated front fascia, dual exhaust tips and body-color rear roof-end spoiler. Three new updated color choices have been added for the 2012 Mazda 3 including indigo lights, dolphin gray, sky blue mica and some eye-catching carryover colors with velocity red mica, graphite mica, black mica, crystal white pearl mica, and liquid silver metallic.
Dynamic wheel choices have been updated for the 2012 models with 16-inch alloy wheels on all SKYACTIV vehicles which are the I Touring and I Grand Touring trims, 17-inch alloy wheels on the 4-door and 5-door s trims and 16-inch steel wheels with all-season tires are standard on the I SV and Sport trims. Available Bi-Xenon headlights with auto-leveling adaptive front lighting system (AFS) delivers bright, direct light from both high and low beams and lasts up to five times longer than halogen bulbs. The Adaptive Front-Lighting System moves the headlights according to speed and angle, illuminating curves and corners while the right and left lights can move independently. The Bi-Xenon headlights are included as part of the Tech Package on I and s Grand Touring models and new fog lights are standard on all 4-door and 5-door s models. LED rear combination taillights add a modern look and provide brighter brake lights and signals for improved visibility and are now standard on all s models. To top it all off, you will find a power moonroof with one-touch open on all s models and the I Grand Touring models and is available on the I Touring models as part of the Moonroof and Bose Package.
The interior of the 2012 Mazda 3 portrays the high level of expert craftsmanship and hours upon hours of attention to details that Mazda engineers have dedicated to achieving perfection. The interior of the I SV, I Sport and the I and s Touring models come equipped with comfy cloth interior while the Grand Touring models are equipped with premium leather. The driver and passenger sides feature a silver decoration panel, silver inner door handles and black with silver trim ring HVAC dials for that added touch of luxury. Upgraded sport seats with different design, higher bolsters and better support standard on s models. Step it up a notch with an 8-way power adjustable driver's seat with leather trim and five levels of heated comfort come standard on the Grand Touring models.
The 5-door version of the 2012 Mazda 3 balances joy and practicality effortlessly. With a roomy 17 cubic feet of vast cargo space, the possibilities are endless of what you can take with you on your journey. The convenient 5th door makes loading and unloading a breeze and the 60/40 split fold-down rear seatback allows it to easily transport longer, larger items. Go camping, snowboarding, fishing, take that shopping trip you've been waiting for...whatever it is, the 5-door Mazda 3 provides plenty of room for your stuff!
The cabin of the 2012 Mazda 3 is driver-centric and offers easy-to-reach controls that allow the driver to stay focused on the road ahead. You will find top notch convenience with the high-mounted Multi-Information Display (MID) shows useful information such as fuel consumption, satellite radio data, navigation data (if equipped), and vehicle warnings. Two versions of the Multi-Informational Display are available including the Dot Monochrome display which is standard on all Touring Models and the Full-Color display which is standard on all Grand Touring Models. The MID is not the only eye-catching feature on the 2012 Mazda 3. There is a variety of gauges available that are both bold and attractive including the black with white lettering and gray accents gauge on the I SV, I Sport, and s Touring and Grand Touring as well as the black with white lettering and blue accents equipped on the I Touring and Grand Touring models. You can rest assured knowing that everyone in your vehicle will be riding in custom comfort with the dual-zone automatic climate control which automatically adjusts cabin temperature, airflow, and fan mode to maintain driver's and front passenger's preselected comfort settings and is now standard on all s models. Another feature is the rain-sensing windshield wipers that automatically adjust speed and intermittence to match precipitation levels to keep the windshield clear during any type of weather which allow you to keep your hands on the wheel and eyes on the road. The rain-sensing windshield wipers are part of the Tech Package available on all I and s Grand Touring models.
You will never be left out in the cold trying to get your car unlocked while juggling your keys when you have the Mazda advanced key-less entry and start system. This system allows you to unlock, start and lock your car within a little under a 3-foot range of the vehicle without the need to use a standard key or even a wireless transmitter key fob. It also includes a dealer programmable auto-locking feature that allows the driver to personalize how the locking feature operates. This great entry system is standard on the s Touring and Grand Touring models. The push button start system adds a sincere feel of quality and high performance by allowing you to start your 2012 Mazda 3 by pushing a button instead of turning the key. The push button start is available on the s Touring and Grand Touring models as part of the Tech Package.
While arriving at your destination safely is top priority, you should have fun getting there. The 2012 Mazda 3 is fully loaded with features that will keep you entertained and up-to-date all the way from point A to point B. No matter which 2012 Mazda 3 model you choose, you will be bumping your favorite tunes to a booming stereo system. The AM/FM/CD/MP3 stereo system with WMA-CD playback capability and an auxiliary input jack to allow you to play your music from portable devices, such as an iPod, over your cars speakers will deliver promising entertainment for miles and miles. The I SV and Sport models are equipped with 4-speakers while the other models are equipped standard with either a 6-speaker system of 10-speaker Bose audio system.
The Bose® Centerpoint® Surround Sound System that is equipped standard on the I Grand Touring models, all s models and available on I Touring models as part of the Moonroof and Bose Package is the top of the line in sound entertainment. This system delivers booming 265-watts, 10 speaker surround sound architect with amplified subwoofer that is positioned to deliver premium bass. AudioPilot® 2.0 sound cancellation system adjusts to compensate for cabin noise while SurroundStage® helps compensate for off-center seating locations by providing balanced surround sound for each listener. Another great audio feature is the SiriusXM® satellite radio which provides you with more than 130 channels of digital music, entertainment, news and sports. This comes with a SiriusXM® Satellite Radio Receiver with 4-month subscription and is available through the Tech Package which is offered on all Grand Touring models.
Navigate the continental US with another premium feature on the s Grand Touring models, the navigation system with full-color multi-information display (MID). This system stores data on an easy-to-update SD memory card and offers turn-by-turn voice command giving verbal directions and steering wheel mounted controls so that you can keep your eyes on the road ahead. Another great feature that allows you to stay focused is the Bluetooth® hands-free phone and audio operation which syncs with compatible Bluetooth® phones and is controlled through the audio unit and via steering-wheel-mounted controls. This feature is standard on all models excluding the I SV and I Sport models.
Performance and fuel efficiency meet!
The 2012 Mazda 3 showcases an impressive engine and transmission technology that not only produces excellent fuel efficiency, but delivers punchy performance and razor-sharp handling. The really cool thing about Mazda engines, transmission and suspension system is, they are engineered to deliver a great deal of fun on not a lot of gas. Mazda strives to achieve the unheard of, where fuel economy, low emissions and exceptional driving performance coexist in a vehicle that is accessible to every person.
SKYACTIV is featured standard on all 4-door I Touring and I Grand Touring models as well as the 5-door I models. This uniquely thrilling driving experience is available in the SKYACTIV®-G 2.0 Liter DOHC 4-cylinder engine utilizes an advanced direct-injection system that injects fuel directly into the cylinder which helps to alleviate pre-ignition for a smoother, more efficient ride. The SKYACTIV® -G produces 155 horsepower with 148 lb-ft of torque and achieves an impressive 40 mpg, all on regular unleaded fuel. The new SKYACTIV automatic transmission delivers crisp, rapid shifts and is offered in either the 6-speed SKYACTIV®-DRIVE Sport AT transmission standard on 4-door and 5-door I Grand Touring models and available on I Touring models or the 6-speed SKYACTIV®-MT transmission standard on 4-door and 5-door I Touring models.
All 2012 Mazda 3 s models come equipped with the lively MZR 2.5 Liter DOHC 4-cylinder engine with Variable Valve Timing (VVT). Again, Variable Valve Timing allows for optimum valve timing by adjusting the intake valves to open in a sequence that increases power and efficiency. This 2.5 Liter engine uses regular unleaded fuel and produces 167 horsepower and 168 lb-ft of torque while achieving up to 29 MPG's. This lively engine is matched up with a unique, sport-tuned 6-speed manual transmission or it can be equipped with a 5-speed Sport AT automatic transmission with manual shift mode if you chose.
The responsive, spirited performance of each of the 2012 Mazda 3's engines are complemented flawlessly by a precisely tuned 4-wheel suspension system. This sophisticated system combines front independent MacPherson struts with an advanced rear independent multilink suspension along with front and rear stabilizer bars. Another great feature that is standard on all 2012 Mazda 3 models that revolutionizes the driving experience is the Rack-and-Pinion steering with engine-speed-sensing Electro-Hydraulic Power Assist (EHPAS). This system basically utilizes hydraulic pressure from a pump driven by an electric motor that works independently of the car's engine resulting in improved pin-point steering power, enhanced agility and increased fuel economy by providing more steering assist at slower speeds and less at higher speeds.
Anyone who's driven in Atlanta knows the importance of a quality braking system in their vehicle. The 2012 Mazda 3 is equipped with a top-notch braking system with the Power-Assisted Disc Brakes with Electronic Brakeforce Distribution (EBD). The ventilated front discs and solid rear discs provide impressive sopping power to keep you and yours safe through any driving condition and/or situation. EBD varies Brakeforce from front to rear based on road conditions, speed and load to enhance the braking performance and it also aides in decreasing brake wear and temperature stress while increasing stability and pedal force.
Mazda 3 Safe
There is a reason why the 2012 Mazda 3 received the highest rating for frontal crash test performance from the Insurance Institute of Highway Safety. Actually, there are a lot of reasons. Mazda starts out by protecting you from every angle with the structural safety features. The 2012 Mazda 3 utilizes a "Triple H" construction system made from high-tensile steel reinforcements that increase the strength of critical body areas, enhance basic structural integrity, improve overall handling and strengthens the floor, sides and roof for optimal security and protection. An additional feature that keeps you protected from every angle is the advanced air bag system. In the event of a collision, standard driver and front passenger air bags with intelligent deployment system adjust to seating position and occupant weight, standard front seat-mounted side-impact air bags provide additional protection in certain side impacts and standard front and rear side air curtains supplement impact protection.
You will feel like you have eyes in the back of your head when you drive the 2012 Mazda 3 with the Blind Spot Monitoring (BSM) System. This feature uses a radar to monitor the rear sides of the vehicle at speeds of about 20 mph or more and will notify you with an illuminating orange icon in the outside mirror when a vehicle is in either blind spot. If the turn signal is activated in the direction that a vehicle has been detected, a warning chime will sound. This feature is available with the Tech Package on all Grand Touring models.
The best driving experience is a safe driving experience, that's why the 2012 Mazda 3 features an impressive list of high-tech safety technologies that are constantly and actively working to protect you and your passengers, kinda like a guardian angel. Standard on all models, the Tire-Pressure Monitoring System alerts you the minute your tire pressure reaches a level which is unsafe. This system allows you to easily maintain your tire pressure which leads to improved safety, better fuel economy, and improved performance and handling. Also standard on all 2012 Mazda 3's is the Dynamic Stability Control (DSC) with Traction Control System (TCS). DSC automatically applies select brakes and adjusts engine power output to keep the vehicle on its intended path while TCS reduces power to wheels that lose grip on the road, meaning less slippage when road conditions are poor. Active Front Headrests are equipped standard to activate during a rear-end collision. During this type of collision, the active headrests use the force applied by the occupant on the seatback to instantaneously move the headrest forward which reduces the excessive rearward tilting of the head and reduces the load on the neck.
Having a top-notch braking system holds monumental importance on vehicle safety. The 2012 Mazda 3 is always prepared and equipped to take on any road or driving condition with the standard 4-wheel disc brakes with an Anti-Lock Braking System (ABS) with brake assist and Electronic Brakeforce Distribution (EBD). ABS pulses the brakes at all four wheels to avoid lockup and maintain steering control during emergency stops while Brake Assist can detect an emergency stopping situation and automatically apply maximum hydraulic pressure for reduced stopping distances. EBD monitors pedal pressure and vehicle weight to apply front and rear brakes. But don't take our word for it, stop by today for a test drive and see for yourself!
We're committed to our drivers
Every new 2012 Mazda 3 comes with a comprehensive limited warranty that will protect your Mazda in the unlikely event a repair is needed in your vehicles first years. Everywhere your Mazda takes you, we will have you covered with the warranty and 24/7 roadside assistance.
Bumper-to-Bumper Limited Warranty - Mazda warrants that new your new 2012 Mazda 3 will be free of defects with normal use and prescribed maintenance for 36 months or 36,000 miles, whichever comes first. Ordinary maintenance items or adjustments, parts subject to normal wear and replacement and certain other items are excluded.
Powertrain Limited Warranty - Mazda warrants that the Powertrain Components of your new 2012 Mazda 3 will be free of defects with normal use and prescribed maintenance for 60 months or 60,000 miles, whichever comes first. Ordinary maintenance items or adjustments, parts subject to normal wear and replacement and certain other items are excluded.
24/7 Roadside Assistance - If your Mazda 3 is not drivable due to a warranted part failure during the coverage period of the New Vehicle Limited Warranty (36 months/36,000 miles), towing service will be covered to the nearest Mazda Dealer. In addition, if a Mazda vehicle is not drivable due to the failure of a warranted powertrain component, then towing service will be covered during the coverage period of the Powertrain Limited Warranty (60 months/60,000 miles).
It's your Mazda 3, make it your own
Genuine Mazda Accessories are offered for you to customize your ride however you like it. Even better, when installed by your Mazda Dealer prior to or at initial vehicle retail delivery, Genuine Mazda Accessories carry the same new-vehicle limited warranty as your new Mazda. Pretty cool, huh?